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How to start paid traffic campaigns?

Hello,

I have created some items (T0shirts) in my store front,
would like to ask your suggestion about paid traffic campaigns to get some faster results,
1) is it better to promote my store front with the entire list of products?
2) or just promote some specific products, one by one is more effective?

Kindly advise how or where the better option to start with paid traffic, my concern is to make few sales soon, so that will fund more campaigns and so on,
appreciate your quick feedback,
Best regards

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