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Advertising Question

Question at the bottom

So I've had some issues with advertising and selling.

I ran a Facebook ad which was done by a professional and I thought looked amazing. It got 1,000 views
Only 30 clicks (according to fb)
And it was very specific to a set audience.

The ad had a couple of my designs mixed with designs I paid a professional for and I got 0 sales also Teespring said I got 5 views and FB says I got atleast 30 clicks...



I guess my question is when you guys run ads do you link your store and show a bunch of designs or show 1 design and link it's page only in the ad?
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