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Getting click on FB ads that feature products, but no conversions. :(

I ran a brief, targeted Facebook Ad campaign and received 113 clicks to my product, but none of them converted to sales. I know conversion rates are pretty low, but was thinking that at least some of those would convert. Any recommendations on how I can increase conversion rates? Images of the product were shown in the ad, so the user knew what they were clicking through to purchase. Perhaps the price point is too high? TIA

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