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Viral campaign (great post engagement and reach), but no sales.

I don't understand what is wrong, does my niche just suck? I paid a designer on Fiverr for a unique design not available for my niche, the very first time that I revealed it, I made around 10 sales (hoodies) + a few side sales for other types of products. Since then, I have not been able to make any sales (out of 127,000 followers on my page). It makes me wonder, am I too late for the whole Teespring + Facebook thing or am I just doing something wrong? My niche is really small, somewhere around 50,000 to 500,000 depending on what I target. I don't think my design is the problem, since many people tag and share to tell their friends that they need it. I don't think price is the issue either since my hoodie costs around $36 which seems low compared to other hoodies on Teespring. At the end of the day, I think it's just the niche (which would be reptiles/pet owners).

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